Institution profile
Behavioural Insights Team
Originally the UK government's behavioural insights unit ('Nudge Unit'), now an independent applied research organization running randomized trials with governments worldwide.
2
Experiments
2012
Year span
2 / 2
Positive findings
0
Null findings
Top policy areas
- Tax & Revenue · 1
- Administrative Process · 1
Experiments from Behavioural Insights Team
- Positive
Personalized SMS for Court Fine Repayment
UK Courts Service / Behavioural Insights Team · United Kingdom · 2012 · Tax & Revenue
Effect: Personalized SMS with debtor's name: £12.87 average payment vs. £4.46 control (189% increase)
- Positive
SMS Wait Time Notifications for NHS Appointments
NHS England / Behavioural Insights Team · England, United Kingdom · 2012 · Administrative Process
Effect: DNA rate fell from 11.4% to 8.4% (26% reduction); £30 saved per appointment avoided